Ela Decora redefines the way Brazilians experience home—where every object carries meaning and every detail reflects care

Since 2018, Ela Decora has helped transform the act of decorating into something deeper: a way of living with intention. Based in Bauru, São Paulo, with a logistics hub in Extrema, Minas Gerais, the company offers curated décor solutions that prioritize authenticity, emotion, and everyday functionality.

More than a décor brand, Ela Decora acts as a creative partner—guiding customers as they shape homes that reflect their personalities and values. Whether furnishing a new space or refreshing a familiar one, clients find items that don’t just look good, but feel right.

The founders, Patrícia Jorge Soalheiro de Souza and Bruno Tavares dos Santos, built the brand with a clear mission: make quality design accessible while staying grounded in real life. That mission has turned Ela Decora into a national reference, trusted for its taste, transparency, and service.

Ela Decora’s digital footprint is one of the strongest in the industry. With over 2 million Instagram followers, the brand leads with content that informs and inspires. From room-by-room guides to seasonal trends, their presence goes beyond marketing—creating a true community around design.

Their technology infrastructure supports that mission. Powered by VTEX and Magis5, the e-commerce experience is smooth, responsive, and optimized for convenience. Orders are fulfilled quickly and reliably, reaching homes in every corner of Brazil.

What truly distinguishes Ela Decora is its attention to detail—both in the products it offers and the relationships it nurtures. Customers are supported at every step, with responsive service and honest communication. That commitment is reflected in strong ratings and loyal engagement across platforms.

At Ela Decora, décor is not just about filling a space—it’s about making space for what matters. From the smallest accent to the biggest statement piece, everything is chosen to help people feel at home.

To explore collections that elevate your home and honor your lifestyle, visit www.eladecora.com.br.